Navigating with care

Annual Report 2021

At a glance
Operating Review
People & Culture
Financial Statements
Almarai

Strategy: Almarai 2025

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Our robust growth strategy remains in place, testifying to the resilience of its foundations, and Almarai continues to commit record levels of investment in poultry, committing to double our supply through targeted investments over five years. The key drivers of the strategy are:

1.

Strong focus on operating effeciencies and asset optimization

2.

Increased investment in innovation and marketing

3.

Expansion into new growth areas, organically and via acquisition

4.

Technology enhancements, with a focus and digitization

2025 ASPIRATION

Mission

To provide quality and nutritious food and beverages To grow our leading position as the trusted choice for that enrich consumers’ lives every day.

Vision

To grow our leading position as the trusted choice for food and beverages in the region, delighting consumers with quality nutrition every day.

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SHARING
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INNOVATIVE
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RESPECT
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EXCELLENCE

Goals by 2025

~1.5X market growth
RONA > WACC +2%
Top quartile employee satisfaction
Preferred consumer brand
Almarai’s 2025 Sustainability goals

WHERE TO PLAY

Focus on GCC core full potential

  • Grow Poultry
  • Expand Dairy market share in Foods and Long Life milk
  • Grow Foodservice into a profitable business
  • Develop UAE footprint
  • Continue to strengthen Egypt and Jordan operations

Evaluate high-potential new growth opportunities

Adjacent categories

  • Aquaculture; Beef; Alternative Proteins; Other

New geographies

  • Markets where the Almarai brand resonates with consumers

HOW TO WIN

Operational efficiency

  • Cost reduction
  • Asset utilization
  • Distribution model optimization
  • Channel profitability management

Operating model and talent

  • Simplification and agility
    • Delayering
    • Organizational Design
    • Offshoring/Outsourcing
  • Performance-based culture
  • Saudization
  • Succession planning

Digitization

  • Core system modification
  • Process standardization and automation
  • Digital and advanced analytics capability-building

Active M&A Process

  • Expansion of core businesses
  • New categories
  • New geographies
  • Alternative supply sources