Strategy: Almarai 2025
Our robust growth strategy remains in place, a testament to the resilience of our foundations. Almarai continues to commit record levels of investment in poultry, committing to double our supply through targeted investments over five years.
Mission
To provide quality and nutritious food and beverages that enrich consumers’ lives every day.
Vision
To grow our leading position as the trusted choice for food and beverages in the region, delighting consumers with quality nutrition every day.
ADAPTABLE
SHARING
PASSIONATE
INNOVATIVE
RESPECT
EXCELLENCE
Drivers of the
Strategy are:
Strong focus
on operating efficiencies and asset optimization and cost control
Increased investment
in innovation and marketing
Expansion into new growth areas,
organically and via acquisition
Technology enhancements
with a focus on digitization
~1.5x market growth
RONA > WACC+2%
Top quartile employee satisfaction
Preferred consumer brand
Almarai’s 2025 sustainability goals
Focus on GCC’s core full potential
- Strongly grow Poultry
- Expand Foodservice footprint
- Grow market share in Foods and Long Life milk
- Develop UAE footprint
- Continue to strengthen Egypt and Jordan operations
Evaluate and action high-potential new growth opportunities
Adjacent categories
Beef; Fish; Ice Cream; Other
New geographies
Markets where Almarai can leverage it’s capabilities to create value
- Cost reduction
- Asset utilization
- Distribution model optimization
- Channel profitability management
- Simplification and agility
- Delayering
- Organizational design
- Offshoring/outsourcing
- Performance-based culture
- Saudization
- Succession planning
- Core system modification
- Process standardization and automation
- Digital and advanced analytics capability-building
- Expansion of core businesses
- New categories
- New geographies
- Vertical supply
Investor Relations Department
Address: Exit 7 North Ring Road, Izdihar District
P.O. Box: 8524 Riyadh, 11492, Saudi Arabia
Business Tel: +966 (11) 453 6688
Fax: +966 11 470 1555
Email: investor.relations@almarai.com