Key Performance Indicators

We have set Key Performance Indicators (KPIs) to monitor progress and to deliver on the objectives of our strategy. The KPIs address both our vision and our quality-driven, consumer-focused working culture.

Vision

To grow our leading position as the trusted choice for food and beverages in the region, delighting consumers with quality nutrition every day.

KPI’s 2024

01

Growth drivers
  • Bullet Defend number one position in key product categories
  • Bullet Drive market share in under-indexed categories
  • Bullet Expand Foodservice
  • Bullet Grow exports
  • Bullet Accelerate Poultry momentum

02

Operations / Efficiency
  • Bullet Optimize forecast accuracy
  • Bullet Reduce wastage
  • Bullet Optimize new facilities
  • Bullet Improved end-to-end planning
  • Bullet Pursue efficiency projects
  • Bullet Complete central warehousing project
  • Bullet Reduce out-of-stock

03

Capabilities / Enablers
  • Bullet Saudization, to maintain platinum in Nitaqat rating
  • Bullet Leadership development across management grades
  • Bullet Robust succession planning
  • Bullet Upgrade systems to manage regulatory and operational changes

Culture

Quality driven, consumer focused

Corporate Scorecard

Net sales growth

7.2%

Market share growth

(In selected products )

0.50% to 0.75%

On track for the year 2025

RONOA

10.3%

Nitaqat status

All categories in Platinum and High Green