We have set Key Performance Indicators (KPIs) to monitor progress and to deliver on the objectives of our strategy. The KPIs address both our Vision and our quality-driven, consumer-focused working culture.
Vision
To grow our leading position as the trusted choice for food and beverages in the region, delighting consumers with quality nutrition every day.
Culture
Quality driven, consumer focused
KPI’s 2023
1. Growth drivers:
- Defend number one position in key product categories
- Drive market share in under-indexed categories
- Expand Foodservice
- Grow exports
- Accelerate Poultry momentum
2. Operations / efficiency:
- Optimize forecast accuracy
- Reduce wastage
- Optimize new facilities
- Improved end-to-end planning
- Pursue efficiency projects
- Complete central warehousing project
- Reduce out-of-stock
3. Capabilities / enablers:
- Saudization, to maintain platinum in Nitaqat rating
- Leadership development across management grades
- Robust succession planning
- Upgrade systems to manage regulatory and operational changes
Corporate Scorecard
Net sales growth:
(SAR million)
4.6%
Market share growth:
(In selected products )
0.50% to 0.75%
On track for the year 2025
RONOA on net operating assets:
9.8%
Nitaqat status
All categories in Platinum and high green
