Leadership
A pivotal event was the Board of Directors’ approval of the proposal to invest %18 billion over five years to accelerate our strategy to deliver a step-change in growth.
Naif Bin Sultan Bin
Mohammed Bin
Saud Al Kabeer
Chairman
Investing for growth.
Achieving record returns.
Almarai is accelerating its strategic growth initiatives to evolve from a regional leader into a globally recognized food enterprise. Our vision is to redefine excellence and innovation in food production on a global scale. We are committing substantial resources to grow our core businesses, expanding into adjacent segments and exploring attractive opportunities in new geographical markets.
Our unprecedented investment program will also ensure we continue building capabilities and excellence across the organization. We are driven by our determination to deliver long term, sustainable and meaningful value creation to all our stakeholders and our obligation to play a growing role in the Kingdom of Saudi Arabia’s food security strategy.
I am honored to present the Annual Report for the financial year ending 31 December 2024, it was a successful and momentous year. We delivered outstanding growth, particularly at the profit level, which was the highest ever in Almarai’s history, thanks to our growth strategy and concerted initiatives to improve efficiency and reduce costs.
A pivotal event was the Board of Directors’ approval of the proposal to invest %18 billion over five years to accelerate our strategy to deliver a step-change in growth and to fully capitalize on the market opportunities in the wider GCC and MENA region.
As the largest food and beverage company in the Middle East and the largest vertically integrated dairy company globally, Almarai’s scale provides a unique platform for continued expansion and leadership in the global food industry. Our ambitious and unprecedented investment program, which took substantial first steps in 2024, will expand our core businesses – particularly Poultry – to explore new food categories where we can deploy our fully developed operational expertise and identify attractive targets for acquisition. The year 2024 saw two such acquisitions, which will substantially add to our expanding business.
Organic and acquisition-driven expansion
During the year 2024, our core businesses delivered profit and volume growth, benefiting from investment in physical infrastructure, product innovation and efficiency enabling technology. We made successful forays into adjacent categories and expanded our presence in the GCC countries where we already operate. Helped by stabilized commodity prices and our focus on bringing down costs, Almarai delivered an exceptional result, with strong top and bottom-line growth. Our Poultry business unit’s exceptional performance is a cornerstone of our growth. Production is set to double to 450 million birds annually in the next few years – an ambitious target that will strengthen our leadership in the poultry market. We see substantial potential in Poultry and, accordingly, have earmarked the single largest portion of the %18 billion investment budget to further its expansion and development.
During the year, Almarai completed Etmam Logistics acquisition, which has already enhanced our Foodservice credentials by expanding our capacity to distribute frozen foods.
Supporting community, building diversity, empowering our people
In 2024, Almarai not only strengthened its position as a leading force in the Food and Beverage industry but also expanded its commitment to building a more inclusive and skilled society within the Kingdom of Saudi Arabia. Our initiatives touched many lives, contributing to communities, nurturing future leaders and supporting our people to deliver the growth we forecast.
Our investment in community development reflects the importance of grassroots initiatives. During the year, we partnered with Dulani, a division of the Social Development Bank, to nurture young talent by training the Kingdom’s future chefs. The successful trainees received the foundational skills they need to thrive in the competitive food industry while enhancing their expertise and being connected to promising career opportunities.
Our Company’s success is inextricably linked to outstanding talent at every level of the organization. In 2024, we focused on developing our employees to create a culture of excellence, enabling them to perform to their fullest potential.
We are particularly proud that our Gold membership in the Mowaamah program fosters an inclusive working environment that offers opportunities for people with disabilities to thrive and contribute meaningfully to Almarai. By prioritizing diversity and inclusiveness, we are creating an atmosphere that is accessible, welcoming and empowering for everyone.
Our focus on developing national talent aligns with the broader objectives of Vision 2030. In 2024, we hired 1,568 new Saudi employees, including 242 trainees who joined our Food Industries Polytechnic (FIP) Institute. Almarai maintained its Nitaqat status across all categories, reflecting our strong support for the Kingdom’s localization agenda. In 2024, we expanded our employee development initiatives through targeted programs such as the HiPo and Graduate Development programs, fostering a culture of excellence and ensuring our teams are equipped with the skills needed to perform to their fullest potential.
Responsible succession planning
As the Company grows in size and influence, mitigating any management risks with a considered approach to succession is essential. In 2024, we adopted a data-driven approach to evaluate potential and performance. Our work in this area resulted in talent reviews of 657 Senior Managers and Executives, positioning Almarai for sustained growth in the years to come.
Our investment in talent development is reflected in the continued evolution of the Almarai Academy. By focusing on leadership, innovation and employee empowerment, we ensured that our workforce remained agile, capable and ready to meet the challenges of a rapidly changing industry.
Our talent development and organizational development functions were integrated in 2024 to build a cohesive value chain that aligns individual growth with our organization’s success
Advancing sustainability
In 2024, Almarai progressed its sustainability in four key areas - people, education, community and the environment. We prioritized local employment, youth empowerment and inclusivity, in line with the national vision, and committed to %250 million in CSR spending over five years.
Environmental initiatives were expanded with biogas energy generation and irrigation improvements, while also achieving climate change targets such as water efficiency and waste reduction. Consequently, we improved our Dow Jones Sustainability Indices (DJSI) score and laid the foundation for ambitious 2026-2030 sustainability goals around reducing greenhouse gas emissions and advancing operational resilience.
Awards and recognition
We were honored with several awards during the year that acknowledged our leadership across various spheres. For the second consecutive year, Brand Finance, the industry leader in brand valuation, recognized Almarai as the fourth most valuable dairy company in the world. This milestone is marked by a 16% increase in brand value to USD 3.9 billion. According to BrandFinance’s 2024 annual Global Brand Report, Almarai was named the fastest-growing brand among the top five global dairy companies.
Further cementing our reputation for financial leadership, Almarai was awarded in 2024 the prestigious Best Corporate Sukuk for our successful issuance of a USD 750 million international sukuk. This accolade was presented to us by the Assets Triple-A Islamic Finance Awards.
Our corporate social responsibility activities secured the Gold Award for Excellence in CSR and Community Impact at the inaugural CSR Awards 2024. This recognition acknowledged our efforts to positively impact the communities we serve. Our comprehensive social responsibility strategy, which prioritizes environmental sustainability, community wellbeing and the creation of economic opportunities, has touched the lives of over 50,000 individuals.
The year ahead
In the coming year, our growth and investment activities will accelerate. Recent acquisitions will be integrated into Almarai’s group of companies, and new opportunities will be pursued. We will ramp up our expansion of our Poultry business in line with our strategy to become the region’s leader in production.
Importantly, we will invest in ensuring our people are well-equipped with the skills they need to help Almarai deliver its ambitious agenda, while continuing to provide a workplace that is supportive and inclusive. We will strengthen our HR infrastructure, enhance our HR policies and ensure a robust corporate culture that promotes performance-driven success.
We intend to expand our job architecture framework, creating pathways for growth that will support our employees as they progress their careers with Almarai. Additionally, we will continue to link performance outcomes to various reward programs, ensuring that our people are recognized and rewarded for their contributions
Acknowledgements
We want to give all thanks to Allah for his blessings. Our Board expresses immense gratitude to King Salman Bin Abdulaziz Al Saud, the Crown Prince Mohammed Bin Salman Al Saud and the Government for their continued support of our business and inspiring leadership as we take our Company to new heights.
The Board of Directors’ support during this important chapter of Almarai’s story has been invaluable, and I thank each of you for your loyalty. We are grateful for our shareholders’ unwavering confidence in Almarai, for our consumers, who have made Almarai their number one choice for quality food and beverages, and, of course, the Almarai team, which was yet again integral to our continued success.
Our journey is one of collective effort and shared success. Our people, financial strength, growth agenda and the consistent delivery of quality, nutritious foods that meet the needs of more than 150 million consumers across the MENA region every day, will guide Almarai in the next phase of its journey to even greater success.
16%
3.9 billion.
Almarai delivered its for highest ever revenue and net profit, driven by excellent volume growth and cost control.
Abdullah Albader
CEO
Delivering strategic
and sustainable growth
Our 2024 financial year was another landmark period for Almarai, marked by exceptional financial performance and the launch of our unprecedented investment program. Our business grew stronger, generating record returns, achieving new highs in market shares across our portfolio and expanding into new categories and territories. These accomplishments demonstrate the continued effectiveness of our strategy and the dedication of our outstanding talent at every level of the organization.
In 2024, Almarai reaffirmed its position as the Middle East’s largest food and beverage company and largest vertically integrated dairy producer globally. Additionally, we were recognized as the 11th most valuable publicly listed food company worldwide. Our products now reach over 150 million consumers across the Gulf, Jordan and Egypt, with annual production exceeding 2.5 billion kilograms.
With a strong foundation and substantial cash resources, Almarai is poised for ambitious growth. In March, we announced a %18 billion investment plan for 2024-2028, fully funded by our operating cash flows, to propel Almarai into the ranks of the world’s leading food producers. Backed by a proven track record, this investment will drive expansion, foster continuous innovation and create value, reinforcing our vision of becoming one of the world’s premier food enterprises over the next four years.
Strong performance in the first year of the investment program
In the first year of our game-changing investment program we made excellent progress towards our goal of making Almarai products the preferred consumer choice across all our markets. The investments and expansions during the year were guided by our deep understanding of consumer trends, categories, geographies and financial capabilities.
As our business grows in size and strength, we are increasingly playing an integral role in the Kingdom of Saudi Arabia’s food security strategy. Our uninterrupted supply of quality, nutritious products consistently meets the expectations of our stakeholders, including the Government, our customers, consumers and partners. Through steadfast commitment to sustainable delivery without compromise, we have earned the confidence of investors and the trust of our many other stakeholders.
Growth across categories driving record results
This year was exceptional in financial performance, with record-breaking top and bottom-line results. Dedicated attention to growing our business resulted in revenue of %21.0 billion, a 7% increase over %19.6 billion in 2023. Net income attributable to Almarai shareholders rose by 13% to %2.3 billion, while operating profit of %3.0 billion was 11% higher than in 2023.
Outstanding Ramadan sales were among the more notable contributions to this year’s strong revenue growth. Additionally, our business units delivered robust growth due to expanding core products, innovation around new products, launching into adjacent categories, and through acquisition by expanding our regional presence in the GCC, Egypt and Jordan.
Our growth was supported by vigorous planning and data analytics, as well as a deep understanding of market dynamics and regulatory environments. By closely collaborating with regional governments and key stakeholders, we ensured that our strategy aligned with national agendas and grew in tandem with these key drivers.
Three-pillar strategy driving performance
The flagship Dairy division’s record- breaking revenues and market share growth was driven by the strong Ramadan sales, new product launches and its enhanced market positioning. Our penetration rose from 6.5 million households to 6.8 million in Saudi Arabia, helping revenue increase 8% to %12.3 billion. Fresh Dairy and UHT products were among the best performers, with the latter rebounding impressively after last year’s supply disruptions. We were particularly pleased with the success of our Protein Milk, fresh Gishta and Labneh products. These results helped Dairy’s market share in the Kingdom to grow to 50.2% from 48.7% in 2023.
Dairy innovated around existing portfolios and expanded into adjacent categories, with the standout success being the launch of ice cream in mid- 2024. Our new ice cream products received a positive response from consumers, demonstrating Almarai’s ability to manage co-manufacturing sites outside the Kingdom to ensure consistent quality.
Our Juice and Beverage business, which celebrated a quarter century of operations this year, performed well. Volume share rose to 45.3%, supported by innovative new products, creative marketing, better shelf visibility, geographical market expansion and enhanced operational efficiencies. Fresh Juice products had a particularly strong year, generating a 10.0% increase in revenue and an 9.0% growth in volumes. We launched our Juice range in Qatar, which played an important role in strengthening our regional presence.
The Bakery division maintained its leadership in Saudi Arabia and the GCC, manufacturing and delivering 9.4 million baked items each day to cater to our customers’ needs. The Bakery unit generated %2.7 billion in sales, representing a 3% increase over 2023. Growth was driven by a favorable product and country mix, and continued success in our bread categories. Across the Bakery division, we strengthened our brands with new products in the existing categories and moved into new categories and segments.
Our Poultry business, where we see the most potential for growth, turned in a record-breaking performance, driven by new processing capacity, optimized distribution channels and strategic pricing improvements. More than 264 million birds were processed following the opening of the Al- Jawharah farming site in Hail and the commissioning of the Al-Basateen plant in Al-Jouf. With this new capacity onstream, we are well on our way to doubling poultry production in the next few years. Foodservice continued to be a strong component of our poultry development and acceleration, with high single digit growth on a strong 2023.
The single biggest portion of our capital expenditure program over the next five years will be on our Poultry unit. With a commitment of %7 billion towards expansion in the years up to 2028, the division aims to become the largest poultry producer in the region.
In the Foods segment, we launched premium cheese and whipped cream powder and strengthened our leadership in core categories such as butter, cooking cream and feta, while expanding our presence in Kuwait and Oman. Other activities included the successful expansion into non-core categories, including honey and olive oil, where we secured strong market positions.
Across all our business units, profits were stronger. Dairy and Juice reported quality earnings growth on an improved sales mix across the board and tighter cost controls. Net profit in the Bakery category improved thanks to increased revenue growth and production efficiencies. Poultry’s net profit was positive due to continued production optimization and improved economies of scale.
In addition to expanding our core categories, we continued exploring new geographical opportunities. Our focus in 2024 remained on the MENA region due to its potential for growth. However, we also evaluated markets where Almarai’s existing capabilities can be leveraged to create further value.
Investment driving alliance and acquisition
Finalizing the successful acquisition of frozen logistics company Etmam Logistics for %182 million was another key milestone for the year. Additional distribution capabilities acquired via Etmam Logistics will enable Almarai to serve customers with an expanded range of frozen products, including poultry, packaged foods and new categories across Saudi Arabia and the Gulf. This addition will enhance Almarai’s Foodservice credentials by allowing broader product offering opportunities, accelerating Poultry business growth, and expanding ice cream, Bakery and other frozen categories in the future.
We also embarked on several major capital expenditure projects, including building new factories for Poultry expansion, beef and fish products, constructing our new Premier Foods building, and we established important partnerships with world-class experts to embed quality and food safety in all our new facilities.
Performance driven by customer experience, innovation and digitalization
During the year, we made pleasing advances in customer experience and digitalization to strengthen our market position and enhance our value proposition. Almarai has embedded digital transformation to revolutionize operations and customer engagement. We harnessed cutting- edge technologies to enhance efficiency, streamline supply chains, improve asset utilization and deliver personalized experiences.
By integrating different technologies, we predicted market trends and optimized inventory management, ensuring our products were available when and where our customers wanted them.
Our commitment to sustainability was amplified by our use of digital solutions, with cloud adoption enabling us to reduce waste and minimize our environmental footprint. In addition, our digital platforms empowered employees with data and insights, fostering a culture of innovation and agility using the latest data visualization platforms.
We also commenced several initiatives in 2024 to provide real-time data for different business verticals from a “Single Source of Truth” which will improve operational efficiency, customer experience and decision accuracy.
Our technology journey was supported by major projects to modernize our infrastructure internally and externally, delivering the capabilities to adopt the latest technologies and support Almarai’s ambitions.
Enriching customer engagement and experience
Applying the latest technologies, we extended and enriched customer interactions by launching campaign- specific web pages for Fresh Milk and Poultry products to create more engaging customer journeys. Our enhanced social media presence connected consumers to our products during key events, while improvements in customer care operations, including cloud-based call center solutions, ensured better service quality. The use of QR codes further bridged the gap between physical and digital interactions, offering seamless access to online resources.
Almarai has embraced digital transformation to drive operational excellence and customer engagement.
In 2024, we implemented SAP Analytics Cloud technology, which enhanced our decision-making capabilities by integrating analysis, planning, forecasting and visualization in a single tool, powered by artificial intelligence (AI) and machine learning. AI was also deployed across marketing, the supply chain, HR and manufacturing, to reduce waste and improve efficiency.
Always innovating, Almarai launched 30 new products across the Bakery, Dairy, Juice, Food and Foodservice categories. These products showcased our ongoing commitment to addressing evolving consumer needs and pushing the boundaries of our offerings.
Enhancing competencies and performance
Our ability to deliver outstanding products, drive efficient operations and achieve strong financial results is a direct reflection of our talented people. In 2024 we invested in nurturing and engaging our dedicated employees, reinforcing our culture and empowering each individual to reach their full potential.
Among the key actions and initiatives this year was building capabilities across our entire organization at all levels. This furthered our ongoing investment in assembling a high- caliber team and maintaining strong governance that ensures compliance.
Looking ahead to 2025
As we look forward, we are confident that our %18 billion investment will propel us to new heights, reinforcing our leadership in the region and setting the foundation for future growth.
We will pursue growth and investment opportunities across our business units, with a particular emphasis on expanding our Poultry operations, in recognition of the enormous growth potential offered. Almarai will continue to ensure that we will deliver on our promises of quality and value.
Acknowledgments
On behalf of the entire Company, I offer sincere thanks to Allah for the successes and blessings of the year.
Our humble gratitude goes to our customers and consumers for their continued loyalty. Their support drives us each day to find new ways to enhance our products.
We are grateful to our employees, whose efforts made such a vital contribution to this year’s impressive result. Similarly, the contribution made by the Board of Directors and my Executive team in leading the Company was invaluable in 2024.
I would also like to thank Saudi Arabia’s local authorities once again for their continued partnership in delivering our mission to support our nation’s food security goals.
% 21.0 billion,
% 182
million
Always innovating, Almarai launched
30 new products
During the year 2024, we delivered high single-digit revenue growth from volume growth across all categories.
Danko Maras
CFO
Record returns from our growth
and investment strategies
Almarai’s implementation of strategy into action delivered impressive financial results in 2024, with outstanding growth reported across the board – in all countries, categories and channels where we operate.
As the region’s largest food producer and an emerging global food enterprise, Almarai is firmly on a path to continued value creation for our investors and other stakeholders, while also expanding its contribution to the Kingdom of Saudi Arabia’s food security goals with our broad and diversified portfolio of quality and nutritious products.
Demonstrating our strength, we generated strong and sustainable growth during the year, driving profitable outcomes across all our categories, markets and channels. In achieving our highest revenue to date, supported by significant investments and operational excellence, our Company reinforced its solid platform for the future, strengthening our position within our home market of Saudi Arabia while entrenching our regional presence to support further geographical expansion moving forward.
Strong financial performance
Almarai’s focus on restoring profitability levels resulted in the bottom-line accelerating faster than the top-line number. Our core categories delivered better profit growth, bolstered by a favorable mix and slightly reduced commodity costs. While our efficiency program continued to drive retention of margins, offsetting some cost drivers, there was still an impact from cost volatility, particularly with respect to rising diesel expenses.
During the year 2024, we delivered high single-digit revenue growth from volume growth across all categories. Revenue increased 7% to %20,980 million from %19,576 million in 2023, driven by strong results from our flagship Dairy division and superb growth in our Poultry business.
We were particularly pleased with the strong EBIT increase of 11% to %2,995 million, spurred by profitable growth in all countries, categories, channels and products. Importantly, our EBIT margin of 14% was in line with our strategic objective of being on par with global FMCG companies and indicative of Almarai’s evolution towards becoming one of the world’s leading food groups.
Net profit rose 13% to %2,313 million due to the improved profitability in our core product categories. Earnings per share based on consolidated profit attributable to shareholders of %2,313 million (2023: %2,049 million) were %2.34 (2023: %2.08), with diluted earnings per share of %2.31 compared to %2.05 in 2023.
The Board of Directors’ recommendation to distribute a dividend for the 2023 financial year was approved in 2024. A cash dividend of %1.00 per share, amounting to a total of %1 billion which represented 10% of the capital share (based on 1 billion shares), was paid to our shareholders.
Our strong balance sheet reflected the increase in capital expenditure in line with our five-year investment strategy to accelerate our Poultry and Long Life Dairy businesses and significantly expand capacity in other areas.
We maintained an underleveraged position, with net debt to EBITDA at 2.1x, comparing favorably to our optimal position of 2.5x - 2.7x. Operational cash flows were very strong, exceeding %6 billion in 2024, and providing substantial funding for our expansion and acquisition ambitions.
The Almarai brand retained its leadership position in brand value and market share, placing first in value and volume across key categories. We received independent recognition of our brand value, being named the fourth most valuable dairy company worldwide by Brand Finance for a second consecutive year. This ranking followed a 16% annual increase in the value of the Almarai brand, which reached USD 3.9 billion according to Brand Finance’s 2024 annual Global Brand Report, which also placed Almarai as the fastest growing among the top five brands.
Sukuk redemption
Early in 2024, we fully redeemed the USD 500 million RegS Sukuk – Series I, issued in 2019, in line with its intended schedule of five-year maturity. This sukuk was redeemed from proceeds raised via an earlier USD 750 million sukuk in July 2023 under the same program to better avail market conditions at that time.
Successful deployment of the proceeds of the earlier sukuk enabled Almarai to better manage its net funding cost. Further, it provided additional repayment assurance for the USD 500 million sukuk repayment in the first quarter of 2024. We are grateful to the investors who participated in this series for placing their trust in the Company, Board and management.
Game-changing investment
In mid-March, Almarai’s Board of Directors approved a five-year investment of %18 billion that will be entirely funded by internal cash flows. Starting in 2025, Almarai will deploy the cash to enhance continuous growth, maximize sales and improve financial performance across multiple segments. In the year 2024, we used part of this budget to build our supply chain capabilities, brand strength, innovation and development, sustainability, operational efficiency, technology and human capital capabilities.
Nearly %7 billion will be invested in Poultry expansion to meet growing demand and to capitalize on the enormous potential this segment offers. About %5 billion will be invested into strengthening existing core product categories, namely Dairy, Juice and Bakery. We have earmarked %1 billion for promising new food segments in line with our strategy of expanding in adjacent categories to diversify our product portfolio. About %4 billion will be used to bolster our supply chain and sales capabilities to support local and regional expansion plans. The remaining %1 billion will be invested to accelerate technology development.
We finalized our investment of %182 million in the purchase of Etmam Logistics. Etmam will strengthen our ability to serve our customers with an expanded range of frozen products across the Kingdom and will enhance Almarai’s Foodservice credentials by allowing broader product offering opportunities, accelerated Poultry business growth, and the expansion of ice cream, Bakery and other frozen categories in the future.
Strong growth across our categories
Throughout 2024, Almarai continued to invest in key growth areas, especially in Poultry, Long Life Dairy, and adjacent product categories. Poultry remained a significant success story, with strong demand driving both volume and price premiums due to our unwavering commitment to quality.
Our Dairy portfolio saw robust performance, with Fresh Dairy products achieving strong growth and Long Life Dairy rebounding from previous supply disruptions to enter a new growth phase. We aim to become the consumer’s preferred choice in Long Life Dairy through new formulations and improved distribution.
The Juice business unit delivered robust top and bottom-line growth, supported by innovation leading to new products. Additionally, attention was paid to extracting greater efficiencies from revenue management and improvements in operations. Fresh Juice products had a particularly strong year, generating a 10% increase in revenue and a 9% growth in volumes.
In Bakery, our performance was driven by a favorable country and product mix and supported by continued growth in our bread categories. We expanded capacity and introduced more high-quality artisan products, further enhancing our already high market share. This segment’s profitability was boosted by improved operational and internal cost efficiencies.
Adjacent categories such as seafood showed promise, underscoring our strategic portfolio diversification. Ice cream was a success story in 2024, with demand outstripping supply. In the short term, we plan to double ice cream capacity by accelerating our investment plan.
Solid expansion across our markets and channels
All the countries where we operate generated increases in revenue this year, with strong growth in Kuwait, Oman, the UAE and Jordan. Further, Almarai resumed partial supply of its products to Qatar in 2024, allowing it to reach all countries in the GCC. The exception was Egypt which, while still delivering double digit growth in its local currency, fell behind due to its devaluation. In the regional markets, the best category performers were Long Life Dairy and Fresh Dairy, as well as Poultry. We expect this will continue, buoyed by stable macroeconomic momentum and Almarai’s improved business performance.
Sales by Geography
(%million)
Across our distribution channels, we recorded strong growth, led by traditional trade and followed closely by modern trade. The growth in traditional trade reflected our strategic focus on this channel in 2024, particularly for Dairy, to enhance consumer purchasing convenience by making our products available everywhere.
Awards and recognitions
In 2024, Almarai received several noteworthy awards, including “Best Annual Report 2023” by MEIRA. Our USD 750 million Series II issuance in 2023 received various awards: the Capital Raising Award - International Sukuk RegS USD 750 million from ACT Middle East Treasury Awards; Corporate Bond Deal of the Year from Capital Markets & ESG Finance Saudi Arabia Awards; Highly Commended Best Funding Solution from Adam Smith Awards; and Best Corporate Sukuk from The Asset Asian Awards.
Our brand value also gained recognition, with Almarai ranking fourth most valuable dairy brand globally by Brand Finance, while Ipsos ranked Almarai third on its list of the most influential global and local brands in the Kingdom of Saudi Arabia.
Outlook for 2025
Looking ahead, our activities will be driven by our three-pillar strategy of growing our core business, diversifying into new categories, and expanding into other markets. We expect continued positive momentum, with investments planned for Long Life Dairy, Poultry expansion and adjacent product categories. Our goal is to expand organically and by acquisition, capturing substantial and sustainable opportunities.
Almarai is well-prepared to meet future challenges by leveraging our operational strength, financial discipline and trusted brand to deliver value to consumers, stakeholders and investors alike.
% 2,313 million
