Business Model

Our business model is structured to deliver on the promise of “Quality you can trust”. It is tailored to our commitment to ongoing improvement and exists as a guiding force for operations across the Company. The business model enables management and staff to work in accordance with a clearly defined operating framework. It facilitates the practical application of a working culture that has efficient and effective process management at its heart.

Inputs

Best-loved brands

More than 20 leading brands

Raw materials

1,800+ suppliers
Supplying 66,638 items
%9 billion spent on materials in 2024

Strong workforce

Workforce of 49,306 inspired by innovation
World-class training and development program
63 nationalities

Leading innovation to drive efficiencies

Innovation systems and processes
Innovation product development to delight consumers

Advanced manufacturing

Four ultra-modern Dairy and Juice processing facilities
State-of-the-art Infant Nutrition facility
Three Bakeries
Fully integrated Poultry processing plant

Strong financial support

Robust financial management, low leverage
Access to funding from global capital markets
Strong working capital and capital expenditure control

Outputs

01 Shareholder value

For 45 years, consistent delivery of strong returns to shareholders
Almarai is committed to creating shareholder value by paying dividends and realizing compelling returns for long-term investors

02 Innovative people

Almarai is recognized among the GCC’s best employers
All staff are encouraged to participate in training and develop their careers

03 Society

Social responsibility and sustainability programs designed to support Vision 2030
Connecting all levels of society and the environment from helping children in need to reducing our environmental footprint

04 Consumers

Delighting consumers across the Middle East with healthy and nutritious food and beverages, at affordable prices from a brand they know and trust.

How We Do It

Best-in-class manufacturing

Cutting-edge technology to mass produce nutritious products while reducing costs (Manufacturing 4.0)
Continuous facilities expansion and renovation
Meeting growing demand

Crop cultivation and selection

Animals consume highest quality feed
Almarai imports 100% of its yearly green fodder requirements through its overseas arable operations

Innovation in our DNA

Commitment to innovation is a core value
Innovation underwrites the Almarai quality culture
Digitalization of production and automation of business processes

Exceptional transport and logistics

Transport and Logistics division larger than any logistics company in the Middle East
More than 10,000 vehicles deliver 2 billion kg’s of product on time and in perfect condition

Extraordinary care for our livestock

Dairy herd and Poultry flock have 24-hour veterinary care
Temperature controlled housing
Highly nutritious feed
Ensure maximum yield and first-class end products

Consumer insights and powerful branding

Earned the trust of consumers to become one of the Middle East’s most trusted brands
Ongoing feedback process for maintaining quality and consumer satisfaction

Enabling Excellence

Business unit structure

Management focus on end-to-end sales, profitability and return on Net Operating Assets (RONOA) for each business unit

Almarai innovation management

Stage-gate innovation management process captures product ideas, managing them to final launch
50+ projects in the pipeline to meet new consumer trends and maximize operational efficiency

Commitment to quality

“Quality you can trust” is in our DNA
The Almarai Quality 4.0 program covers processes, people and technology, unifying the quality architecture across the Group
Core values (ASPIRE) are directly connected to our world-class quality management system
All business units served by Sales and Supply Chain (Procurement, Distribution and Logistics) and other corporate functions
Exports team to grow opportunities for sales beyond the GCC