Key Performance Indicators

We have set Key Performance Indicators (KPIs) to monitor progress and to deliver on the objectives of our strategy. The KPIs address both our Vision and our quality-driven, consumer-focused working culture.

Culture
Quality driven,
Consumer focused
2022
KPIs
1
Growth
drivers
  • Defend number one position in key product categories
  • Drive market share in under-indexed categories
  • Accelerate Poultry momentum
  • Expand Foodservice
  • Grow Exports
2
Operations /
Efficiency
  • Optimize forecast accuracy
  • Reduce wastage
  • Optimize new facilities
  • Improved end-to-end planning
  • Pursue efficiency projects
  • Complete central warehousing project
  • Reduce out-of-stock
3
Growth
drivers
  • Full implementation of new structure
  • Saudization, to maintain platinum in Nitaqat rating
  • Leadership development across Management grades
  • Robust succession planning
  • Upgrade systems to manage regulatory and operational changes