Our robust growth strategy remains in place, testifying to the resilience of its foundations, and Almarai continues to devote record levels of investment in the business, committing to double our supply through targeted investments over five years.
The key drivers of the strategy are:
- 1 Strong focus on operating efficiencies and asset optimization and cost control
- 2 Increased investment in innovation and marketing
- 3 Expansion into new growth areas, organically and via acquisition
- 4 Technology enhancements, with a focus on digitization
2025 Aspiration
Vision
To grow our leading position as the trusted choice for food and beverages in the region, delighting consumers with quality nutrition every day.
Mission
To provide quality and nutritious food and beverages that enrich consumers’ lives every day.
Values
Adaptable Sharing Passionate Innovative Respect Excellence
Goals By 2025
~1.5X market growth
RONA > WACC+2%
Top quartile employee satisfaction
Preferred
consumer brand
Almarai’s 2025
sustainability goals
Where To Play
Focus on GCC core full potential
- Strongly grow Poultry and Food service
- Expand Dairy market share in Foods and Long Life milk
- Develop UAE footprint
- Continue to strengthen Egypt and Jordan operations
Evaluate high-potential new growth opportunities
Adjacent categories
- Beef, Fish, Ice Cream, Other
New geographies
- Markets where Almarai can leverage it’s capabilities to create value
How To Win
Operational efficiency
- Cost reduction
- Asset utilization
- Distribution model optimization
- Channel profitability
- Management
Operating model and talent
- Simplification and agility
- Delayering
- Organizational Design
- Offshoring/Outsourcing
- Performance-based culture
- Saudization
- Succession planning
Digitization
- Core system modification
- Process standardization and automation
- Digital and advanced analytics capability building
Active M&A Process
- Expansion of core businesses
- New categories
- New geographies
- Alternative supply sources
